While coming up with ideas is great, I really appreciate writing longer texts without a specific campaign connection. It offers the opportunity to dig deeper and learn new things about your client and their product.
Hedvig
Although my time at Hedvig turned out to be short, it was a true crash course in the startup environment. While agency life often meant creating the big campaign I was now involved in creating content for web and app as well as writing CRM. All while coming up with ideas for fame campaigns and setting tone of voice guidelines for the entire company.
Scania Brochures
As already stated in the brand case for Scania, the first launch included a series of industry specific brochures. Writing them meant plowing through about 300 pages of material, and simplifying it to fit in twenty. It meant interviewing engineers, and in the end that I knew more about truck engines than my fathers, but without his degree in mechanical engineering.
SkinPlan/SunControl
SkinPlan offers result based skincare. Not the mumbo jumbo we usually stack on our bathroom shelves. As they set out to launch their patented sunscreen SkinControl, the result-part was no joke. With a sensor hidden underneath the lid, it gives the user an exact amount of time safe to spend in the sun based on skin tone and sun strength.
I got to set a messaging strategy for the launch, write sales presentations, scripts and brochures. You can find some of it here.