Building strong and bold brands through creativity and craft is my main passion. Finding a place for them that makes sense and allow them to thrive and grow. Following are two case studies of which I’m truly proud of.
Case: Motatos
When Swedish Matsmart showed up at our doorstep they were already growing rapidly. The brilliant idea to buy perfectly good food that otherwise would have been thrown out due to production errors, seasonal changes, or short expiration dates, and sell them online at great prices had attracted a lot of attention. Now they wanted to look and act the part of a big player. Read the full case study here.
Case: Scania
Scania is in no way an unknown brand. During six years I had the opportunity to be a part of their journey as they were about to launch their new generation trucks. A journey that was all about safeguarding the legacy, while breaking new ground in the industry. Read the full case study here.
